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A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.

“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”

A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.

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Wazdan bolsters its executive team with hiring spree

The global slots supplier Wazdan has undertaken a major shuffle in its executive team, with a number of high-profile hires and promotions adding a wealth of experience to the provider’s workforce. On a senior level, Tomasz Tajeldin has been brought in as a senior CRM specialist, Lukasz Kasprzyk has joined as Head of Operations, while Andrzej Hyla has been promoted to Chief Commercial Officer.

In his new role, Tajeldin will be responsible for driving Wazdan’s campaigns and planning strategy across game rollouts, bringing more than six years of iGaming experience to the supplier. Tajeldin will also take control of Wazdan’s promotional activity, centred around the supplier’s Cash Drop promotional tool.

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“The AI gaming charter translates these principles into practical, sector-specific guidance,” he added.

The charter also made a series of other recommendations. It suggested that companies should designate a senior member of staff responsible for governance of the technology. It additionally recommended an AI oversight or ethics committee.

The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.