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As a lifelong football enthusiast, it comes as little surprise that Lebron James’ transformative move to Polymarket on Labor Day Weekend served as a harbinger for an even broader announcement by the upstart predictions market operator.

Last Saturday, on the same day that Ohio State University made its season debut in college football, James teased a new commercial relationship with Polymarket. James, an ardent Buckeyes’ supporter, posted a brief video on social media platform X, where he announced his partnership with the controversial platform. While college football fans watched Ohio State thrash Miami (Ohio) 56-3, industry stakeholders wondered aloud which athletes would join “King James”.

After all, James indicated in the post that more details would be forthcoming. By Tuesday, the stakeholders received their answer when Polymarket aired a splashy ad that received more than 15.5 million views on James’ X page.

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But what has changed is what shareholders want those companies to prove – and the price they are willing to pay for that proof.

Fantini points to land-based examples like Red Rock Resorts and Monarch Casino as companies that can still attract capital because they offer sensible growth and strong management. That is a telling comparison with the industry’s recent past.

London’s problems are real. Entain’s removal from the FTSE 100 and Flutter’s move away from its London primary listing are evidence of that. But Flutter’s experience in New York shows that changing the listing does not remove the pressure.

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Instead of collecting rent from a successful tenant, Resorts World aspires to collect profits directly from pizza-hungry patrons. But since Mulberry Street was consistently among the busiest dining spots at the property, it raises an obvious question: Was its popularity driven by brand recognition, or simply by resort guests, late-night Zouk Nightclub revelers, and foot traffic seeking a quick slice?

To stack the odds in its favor, Resorts World is tapping major culinary talent: Executive Chef Ricky McCormick. McCormick, who currently leads the kitchen at Stubborn Seed on-property, previously held leadership roles at Michelin-starred Restaurant Guy Savoy in Las Vegas and multiple Gordon Ramsay venues.

As previously reported, Mulberry Street is currently scouting a new Strip location.