MEDUSA

How to play MEDUSA

Nikos Konstakis (pictured above), president of OpenBet, described the acquisition as “a natural extension” of the company’s ongoing strategy to serve operators in the most regulated and demanding markets. 

He emphasised lotteries were a pivotal focus area for future growth, saying they “remain the core focus of our growth strategy, and OmniLogic has built a strong reputation in this sector through long‑standing customer partnerships and a deep understanding of their requirements”.

Founded by Vicente Torrejón and Dávid Márk Gábor, OmniLogic has developed a reputation over more than a decade by delivering sportsbook technology to regulated lottery operators and members of the World Lottery Association (WLA).

How to play MEDUSA

Relax Gaming partners with Tom Horn Gaming in Powered By Relax deal

Relax Gaming, the igaming aggregator and supplier of unique content, has signed a Powered By Relax partnership deal to integrate Tom Horn Gaming’s content.

The respected supplier will be providing its popular products to Relax’s network of operator brands via the Powered By Relax partnership programme. Popular titles such as Sweet Crush, Gold X and Wolf Sierra will be amongst the unique content made available through the platform.

What is MEDUSA?

“We have been there for a long time and we have our positioning quite cemented. [But] we need to look at ourselves and keep improving, keep embracing the Peruvian culture and the way we fit in the market by applying a localised approach.”

As seen in many markets, especially in LatAm, local Peruvian brands and their cultural knowledge are facing competition from international operators that often bring bigger scale in terms of technology and capital.

For Ramiro Atucha, founder and CEO of Atucha Strategic Advisory, whether international operators can press home their scalable advantages will depend on how seriously they take localisation.