Play With The Devil

What is Play With The Devil?

Pioneering provider boosts player reach with comprehensive deal

Game developer Evoplay Entertainment has partnered with SlotCube – introducing the social casino operator’s European-based players to a high-tech suite of premium quality casino titles.

The agreement sees Evoplay Entertainment’s 100+ games integrated with the brand’s free-to-play offering, ranging from the Japanese-inspired instant game hit Pachin-Girl to the football-themed Penalty Shoot-out, as well as its hugely popular classic, Book of Keno.

About Play With The Devil

Since returning its prediction market to the US, Polymarket has regularly engaged in nonconforming advertising. Painting a water tower in the company’s blue and branding the structure with its logo is the firm’s latest marketing ploy.

In March, Polymarket opened The Situation Room, a pop-up “newsbar” in Washington, DC. The bar and lounge’s televisions played various content related to prediction markets, like Bloomberg Terminals, cable news, and live social media feeds that were “dedicated to monitoring the situation.”

A month earlier, Polymarket opened a free grocery store in New York City. The promotion ran Feb. 12-16, with shoppers allowed to gather up to $50 per person in free groceries.   

About Play With The Devil

The company also uses AI to accelerate operator integrations.

“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”

Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.