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iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.
In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.
I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.
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“As a result, we can miss out on talented individuals who simply don’t consider our sector.”
While representation remains important, Yaxley warns that many companies still mistake headcount for inclusion.
“One of the biggest misconceptions is that DEI can be measured by representation alone,” she says. “Representation matters, but it’s only one part of the picture.”
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Starting 2021, Gaming Americas’ annual summit will be hosted under the “Summits by Gaming Americas” brand and will consist of two events:
22 June, 2021 – Gaming Summit North America (#GSNA2021)
23 June, 2021 – Gaming Summit Latin America (#GSLATAM2021)
